Turbo Cash Generator Critique

As the cost of advertising increases with the decline in economic spending, small and large businesses, alike, are trying to find marketing strategies for social network optimization. The advantages that a social network marketing strategy offers the business owner is reflected in the interest generated with such social media optimization services, such as micro-blogs, through social marketing outlets. However, in this critique we will see that they quickly become confused because they are trying to build friends, create fan pages, set up Twitter accounts, set up LinkedIn profiles, etc.

Can you see the mistake here?

The business owner (interested in marketing) has begun a social media networking initiative and NOT a social media marketing initiative. They have been confused and have set down the wrong path from the start

One of the biggest mistakes that Internet business marketers make is believing that they should launch a social media marketing initiative inside of social media networking environments (like Facebook, Twitter, etc.)

Social media marketing and social media networking are two totally different initiatives.

Let's take, for example, one of the largest micro-blogging platforms; Twitter. If I perform a Google Search on "Twitter Marketing Strategy" (without the "..."), Google provides me with the top 10 of some 34 million results.

Now one of today's popular Twitter Marketing Strategies is a piece of software developed by Shelly Ryan, entitled Turbo Cash Generator (Google result: 404,000). If I want to market that programme I face a lot of competition.

Now, I think that a blog is not the place to market any sort of product or service.

I think that most people who are looking for a long term, reliable, income from their blogging efforts put the cart before the horse.

In order to take advantage of the power of "word of mouth" marketing that can be harnessed by using a growing number of Social Media networks (Digg, Social Median, Facebook etc.), one has to make a paradigm shift in marketing approach... i.e. let's think about the horse for a moment.

Simply put, the business owner should take a scientific approach to the "marketing" of him/herself in social networks - not his/her products or service.

Put it like this.

1. You and I meet at a cocktail party given by a mutual friend. We hit it off.
2. I invite you over to my place where you meet a lot of my other friends. You find that, you, my friends and I have a lot of things in common.
3. You like my place. You like my friends. I like you. You don't find people pushing their face into yours, shouting "Look at Me!". You have a good time. You become a frequent visitor.
4. When I ask for your opinion about Turbo Cash Generator, you feel good... you like it when people ask for your opinion, makes you feel valued.
5. Actually, Ashley, I'd like Turbo Cash Generator for myself - where can I get it?
   

1. and 2. are bought about by taking a scientific approach to Social Media Marketing and syndicating my blog across the Social Networks.

3. Is my blog or forum, the place where I networks socially. It is my front door, with a huge "welcome" mat.

It is NOT the place where I drive people away with a display of goods.

4. Is just one example of me (the business owner) being sociable, my networking. I might even invite you to write a review on that programme, or whatever, for my blog.

5. If you don't know what 5. is, I've wasted my time writing this critique.

Most people do not like being sold to, but then, most people want to buy at some time.

By taking that approach, all the theories about tags, silos, sub-domains, duplicate penalty, SEO, keywords etc., normally associated with web site design and marketing, becomes irrelevant... it's just greasing the axle on your cart.

By harnessing the power of social acceptance through a scientific approach, YOU become the centre of attention. YOU develop the buzz.

Through your popularity and relevance, YOU lead the horse (Google), it will follow YOU... pulling the cart behind.

Sales just happen.